• Project name : Modernizing UI
  • Company : Beauty and Balance Spot
  • Client : Dr. Barbara Sharieff
  • Date : August, 2025
  • Duration : 2 Week

Project Overview

Beauty and Balance Spot, a wellness and cosmetic services brand, partnered with Ascentien to elevate its online presence through a complete website UI revamp, content enhancement, and performance optimization.

The goal was to transform the website into a modern, user-friendly, and visually appealing platform that accurately represented the brand’s premium beauty and surgical services while improving SEO visibility and customer engagement.

Client Challenges & Requirements

The existing website lacked modern aesthetics, consistent branding, and up-to-date content. Page load times were slow, images were low-quality, and several service areas were missing or incomplete.

The client needed a fresh, professional redesign that reflected their brand identity, showcased their expanding list of services, and attracted more organic traffic through SEO improvements.

Key challenges included:

  • Outdated UI not aligned with the latest design provided in Figma
  • Missing beauty and surgical service pages
  • Low-quality visuals impacting brand perception
  • Poor on-page SEO and outdated content
  • Suboptimal website performance and slow load times

Project Solution

Ascentien executed a full website enhancement plan combining UI modernization, content enrichment, and technical optimization.

Tasks completed included:

  • UI Revamp: Implemented the new design provided in Figma across all pages for a consistent, modern interface.
  • Content Expansion: Added new pages for facial beauty and surgical services to better represent the client’s offerings.
  • Header Update: Refreshed global navigation and added a direct phone contact option in the top header for improved accessibility.
  • Visual Overhaul: Replaced outdated images with high-quality visuals to enhance aesthetic appeal and professionalism.
  • Product Enhancements: Updated existing beauty products with richer descriptions, detailed sections, and improved layouts.
  • SEO Improvements: Added and optimized blog posts to strengthen search visibility and drive organic traffic.
  • Performance Optimization: Refined asset delivery, caching, and responsive behavior to ensure faster loading times across all devices.

Key Metrics

100%

UI Redesign Completed as per Figma

10+

New Service & Product Pages Added

3x

Faster Page Loading Speed

Improved SEO

Increased Visibility and Organic Engagement

Project Outcome

The redesigned Beauty and Balance Spot website now delivers a visually elegant, highly responsive, and performance-optimized user experience. Visitors can easily explore services, products, and blog content, while the updated visuals and structure effectively reflect the brand’s quality and professionalism.

Ascentien’s enhancements led to improved user engagement, better mobile performance, and higher SEO rankings, giving the brand a stronger digital foundation to grow its online audience and clientele.

Client Testimonial

“Working with Ascentien was a game-changer for us. The team delivered exactly what we envisioned — a sleek, fast, and modern website that truly represents our brand. Their attention to design detail and SEO improvement has already made a visible impact.”

— Dr. Barbara Sharieff, Beauty and Balance Spot